How I made this: reused the Oct 27 drafts, fixed them against the design and voice guides, added one-change variants, checked every live address on 2026-10-27. Full notes at the bottom.
5-Day Thumb Revival: every page
This page lists every page of the Thumb Revival in the order people go through them. For each one: what it is for, its address, the version I recommend, and the other versions you can pick from. Each other version changes only one thing, so you can mix them, for example "Headline C with Photo B". Nothing here is live unless it says live.
What changed in this round
- Every page now uses the same fonts and sizes: Georgia for headings and Open Sans for everything else, the same as Robbie's live 21 Day sales page.
- No staring headshots: Robbie is shown doing the moves.
- The sign-up page has its own look and plain wording that explains what you get and what happens next.
- No placeholder text and no prices that hint at discounts or groups.
- The sign-up page now asks for first name and email, puts the free guide in the headline and November 10 second, and comes in 4 different styles.
- Each sign-up style now shows the top of the real guide page fading out, with the line "Here's a peek. Get the full guide free and print it for your kitchen."
- New "Who this is for" cards, each with its own picture (made with an image tool, older adults' hands, never Robbie), and the 5 days shown as 5 small picture tiles.
- Spacing copied from Robbie's live 21 Day sales page: 64px above and below each section on phone, 68px on laptop. No section is stretched taller than what is in it, and a new check flags any empty band.
- No "No spam" or "Free instant download" lines; the sign-up leads with the free guide and Nov 10 is the "and also".
Sign-up hero options
Three new tops for the sign-up page, each copying a successful free-guide page, plus B fixed. All have Robbie in them (real photos), the free kitchen guide as the headline, early access on November 10 as the second line, and first name plus email. C and D are gone.
A1: Guide with Robbie (my pick)Form first, then the guide page next to Robbie holding the rolled towel.
A2: Robbie up frontRobbie big, pointing at his thumb, checkmarks, then the form.
A3: Photo band and form cardA green band with Robbie and two guide pages, the form on a white card.
B: Before and afterForm first on phone, then the jar photographed both ways.To compare: the live 3-day sign-up page.
1. Sign-up page (opt-in)
This is the page Robbie's posts, ManyChat and the QR code on the printable all send people to. They type their email and get his free kitchen guide straight away, as a sneak peek of the Thumb Revival. That puts them on the list, so they hear first when the 5 days open on Tuesday, November 10. It is live now in the old look; the version below replaces it once you say yes.
BaseA1, Guide with Robbie (my pick): headline, sub and form first, then the real guide page next to Robbie holding the rolled towel from the cutting tip. Copies Dr. SethiVersions to choose from (each changes one thing):
A2Robbie up front: Robbie big and warm pointing at his thumb, the guide page beside him, three plain checkmarks above the form. Copies Mallory NowakA3Photo band and form card: a wide green band with Robbie and two guide pages, the form on a white card over it. Copies Dr. KavethaBBefore and after, fixed: form first on phone, then the same task photographed both ways, less space on topCompareThe live 3-day sign-up page, so you can see none of them copy itHow it gets built in GoHighLevel
GHL funnel step with the page pasted as custom code, its email form posting to its own GHL workflow (tag thumb-waitlist, never the 3-day webhook). Rests on: GHL-PASTE.md (custom-code paste) and WEBHOOK-BUILD.md section 3 (the proven opt-in webhook shape).
2. Thank-you page
The page people land on right after they sign up. The guide comes first: a big download button. Then one note: the 5 days open Tuesday, November 10, I will email you, and check Promotions or Spam if you do not see it. It is live now in the old look.
BaseMatches A1 to A3: the 3 guide pages as flat cards, an Open the guide button (opens the PDF, no forced download), then Robbie and one note about November 10Versions to choose from (each changes one thing):
BThe same thank-you, used after style BHow it gets built in GoHighLevel
GHL funnel step, custom-code paste copied from the live 3-day welcome page; the PDF hosted on the same Cloudflare asset host the site already uses. Rests on: BUILD-GUIDE.md "Confirmation / welcome" row and deploy-preview.sh (asset host).
3. The free printable (PDF)
The free kitchen guide itself, 3 printed pages: 6 kitchen tasks, each shown the more challenging way and what to try instead, with a QR code back to the sign-up page. One thing to fix: the photo labels inside the PDF still say "More demanding", while Robbie says "more challenging". The pages already use his word.
BaseVersion 3: two moves per page, with Robbie's Oct 26-27 fixesHow it gets built in GoHighLevel
A PDF file behind the download button, not a page.
4. Coming soon page (until Nov 10)
Until November 10 the sales page address shows this instead, because the printed QR points there. It says the Thumb Revival opens Tuesday, November 10, the benefit in Robbie's words, "Stay tuned, it's coming to your inbox", and a small sign-up form for anyone who scans it without signing up first.
BaseOne versionHow it gets built in GoHighLevel
The same GHL funnel step as the sales page, with this page pasted until November 10, then swapped for the sales page. Rests on: GHL-PASTE.md.
5. $27 sales page
The page that sells the 5-Day Thumb Revival: $27 USD from Tuesday, November 10 to Saturday, November 14, then $40 USD. Only people on the list get the link, in the launch emails. It explains what the 5 days are, who they are for, and shows real messages people sent Robbie about his thumb exercises. The day titles stay plain ("Day 1") until Robbie sends his 5 days.
BaseBase: "The 5-Day Thumb Revival" headline, proof in the middle, Photo A in "Hello, I'm Robbie"Versions to choose from (each changes one thing):
Photo BSame page, but the photo next to "Hello, I'm Robbie" is his hands opening a jarPhoto CSame page, but the photo next to "Hello, I'm Robbie" is Robbie showing a finger movementHeadline BSame page with the headline "Your thumb is more than something that grips", Robbie's own words on the Oct 24 callHeadline CSame page with the headline "From negative 10 to zero in five short routines", also Robbie's words on the Oct 24 callProof earlySame page with the real messages from people moved up, right after the first screenAfter Nov 14Not a choice: this is how the same page looks from November 15, when the price is $40 USDHow it gets built in GoHighLevel
GHL funnel step, custom-code paste of the whole page, the same way the 21 Day sales page is built. Rests on: GHL-PASTE.md and BUILD-GUIDE.md "Sales page" (r35 reference).
6. Checkout
Where people pay $27 USD for the 5 days. It is its own checkout, separate from the 21 Day one, built the same way as Robbie's live checkout so it looks familiar.
BaseOne version: a copy of the live 21 Day checkoutHow it gets built in GoHighLevel
GHL order-form step (native Stripe form) with the live /order custom CSS on top, plus a new GHL product at $27 USD. Rests on: CHECKOUT-BUILD.md and BUILD-GUIDE.md "Checkout" row; RUNBOOK.md section 5 (the GHL product price object is what charges).
7. Welcome page (after buying)
The page people see right after they pay. It tells them Day 1 is in their email from Robbie Peck, gives them the open-your-email buttons, and a button to start Day 1 right away.
BaseOne versionHow it gets built in GoHighLevel
GHL funnel step, custom-code paste copied from the live /welcome page. Rests on: BUILD-GUIDE.md "Paid welcome" row.
8. Daily program pages, Day 1 to 5
One page for each of the 5 days: the moves in pictures, how many to do, and Robbie's follow-along video. This is the layout only. It stays empty until Robbie sends his 5 days of moves and videos, so it was left out of the design check.
BaseLayout only: Day 1, waiting on Robbie's moves, photos and videoHow it gets built in GoHighLevel
Five GHL funnel steps at hard-to-guess addresses, custom-code paste of the day page, video like the 21 Day pages. Rests on: BUILD-GUIDE.md "Day page" row and DAY-VIDEO-WIRING.md.
9. 21 Day page after Day 5
After Day 5, the emails offer the 21-Day Hand Reset for the rest of the hand. This page sells it. It does not mention an upgrade or a discount path; it just shows the price. You still need to pick the price.
BasePrice A: $70 USD, one-time payment (their $27 counted toward the usual $97, without saying so on the page)Versions to choose from (each changes one thing):
Price B$77 USD: $20 off for 24 hours, then back to $97 USD. Robbie's own idea (WhatsApp, Oct 27)How it gets built in GoHighLevel
GHL funnel step, custom-code paste. Rests on: GHL-PASTE.md and BUILD-GUIDE.md "Sales page" components (price card).
10. Its checkout
Where they pay for the 21 Day at that price. After paying they get the normal 21 Day welcome page and emails, the same as anyone who buys it.
BaseOne versionHow it gets built in GoHighLevel
GHL order-form step like /order, with its own price object for the offer price. Rests on: CHECKOUT-BUILD.md and RUNBOOK.md section 5.
Guides these pages follow
DesignRobbie's build guide: the 10 rules that matter most here, then the full guide VoiceRobbie's voice guide (draft): the 10 rules that matter most here, then the full guide BoardOther low-price program sales pages and checkouts we looked at firstHow I made this
Status: UNREVIEWED by Josh (Oct 27, 2026)
For: 2026-10-27-thumb-revival-hub-v1 (the one link with every Thumb Revival page, its versions and the guides)
How I made this
Looked at
- The Oct 27 sign-up and thank-you drafts, version 2 (inspiration board applied): used as the base for pages 1 and 2
- The Oct 27 drafts of every page after sign-up, with their page map and board: used as the base for pages 4 to 9
- Kitchen printable version 3 (Robbie's Oct 26-27 fixes): used as the free PDF
- Robbie's build guide (Oct 19, updated Oct 26), writing guide (Oct 26) and brand sheet (Oct 21): used for the design rules and the check
- Robbie's voice guide (draft, Oct 27): used for the voice rules and the check
- The old design guide and style guide: not used, both say they were replaced on Oct 19
- The GHL paste notes, the checkout build log, the webhook build notes and the runbook (site repo): used for "best way to build"
- The live physiorobbie.com addresses, checked today: used for the live badges
Copied
- Every page is the earlier Oct 27 draft, unchanged except the fixes below. Variants change one thing each.
- Headline and price options come from the drafts' outlines (Robbie, Oct 24 call) and Robbie's WhatsApp, Oct 27 ($20 off for 24 hours).
Your past notes applied
- Josh, Oct 27: never show how people are sorted (no "upgrade", "waitlist price" or segment words): changed "The waitlist price" to "My launch price" on the sign-up page.
- Josh, Oct 27: "free thumb relief" for the address: kept "free guide" wording in the base, Robbie's "sneak peek" offered as Button B and Headline C.
- Writing guide: every price carries USD ("$40 USD"), no "reply to this email" lines, junk-folder note gives its reason: fixed on the sales and welcome pages.
- Writing guide rule 1, Robbie speaks as "I": "We are not rebuilding your thumbs" became "I am not rebuilding your thumbs".
- Thank-you page said "I sent it to your email too", which nothing yet does: removed.
- Josh, Oct 27, on the headshot: "he's STARING into my soul ... not a good usage of it": every straight-to-camera headshot is gone from the hero and the sales "Hello, I'm Robbie" section; Photo A/B/C are real stills of Robbie doing a move (21 Day video thumbnails, day 6 and day 10) and his own hands from the printable (jar). A 56px round headshot stays only in the small "Made by a doctor of physical therapy" line.
- Josh, Oct 27: "don't dupe the 3 day challenge opt in page exactly": the sign-up and thank-you pages are rebuilt as their own pages (light page with a green top rule instead of the dark photo hero, the printable taped beside the action photo, "What's inside your guide" pairs, "What happens next", then "Is this for you?"). Same fonts, colours, button and email-only form. The earlier drafts stay as "Before", next to the live 3-day pages.
- Josh, Oct 27, fix pass: "fonts not even uniform": one font system on every page, Georgia headings and Open Sans for everything else (matches the live 21 Day sales page); a font check now fails any page that differs.
- Josh, Oct 27: "looks like the copy you'd CLEVERLY write" and "let them understand it": plain sentences that say what the thing is ("6 everyday kitchen tasks, each shown the more challenging way and the thumb-saving way, side by side"); Robbie's own labels "More challenging" and "Thumb-saving way".
- Josh, Oct 27: "why is there not name, just email": First name above Email on every sign-up.
- Josh, Oct 27: the free guide is the headline, November 10 is the second line, on both the sign-up and thank-you.
- Josh, Oct 27: "different style instead of DUPING the 3 day challenge ... show me several": 4 sign-up styles A to D, each with a real photo of Robbie's hands or the printed guide, never the headshot. My pick is C.
- Josh, Oct 27: no gap above the top section, and the first phone screen shows that more is below (next section peeks in or a small arrow).
- Josh, Oct 27: nothing says "upgrade", "waitlist" or segment words; the 21 Day page is "Keep going with the rest of your hand".
Photos used
- Robbie's hands doing each kitchen task both ways: from his kitchen printable, version 3.
- Robbie doing a thumb move (side view, looking at his hand): a still from his own video. Used on sign-up style C.
- Day 5, day 8 and day 21 stills: from his 21 Day video thumbnails, used on the sales and 21 Day pages.
- Small round headshot: only on the thank-you page and the welcome page, never as a big picture.
Prices
- $27 USD until Saturday Nov 14, then $40 USD: agreed on the Oct 24 call (Robbie and Ryan).
- 21 Day page: $70 one-time payment, or $77: still Josh's choice.
Spacing (measured, not invented)
Measured Oct 27 in a headless browser on Robbie's live 21 Day sales page (physiorobbie.com/waitlist, built from r40), the page Josh called "well done" for spacing:
- Phone (390 wide): section padding 64px top and bottom, 28px sides; heading to content 32px; gap between blocks 40px; gap between list items 12 to 16px; content width 334px. Hero: 64px top, 60px bottom.
- Laptop (1280 wide): section padding 68px top and bottom, 64px sides; content up to 1120px wide (960px for narrow sections); heading to content 40px; gap between blocks 40 to 56px; list items 14 to 16px. Hero: 88px top and bottom.
Every Thumb page and sign-up style now uses exactly these values. Sections are as tall as their content (no full-screen minimum heights), backgrounds alternate so two paddings never meet as one blank band, and a new automatic check flags any empty band taller than 80px on phone or 120px on laptop.
Pictures added Oct 27 (round 5)
- "Who this is for" cards: 4 pictures made with an AI image tool (FLUX 1.1 pro, through the image account the Instagram bot already uses): older adults' hands with a jar, a phone, a cardigan button, and a towel. No faces, never Robbie (Josh: "AI images are fine, just not like of Robbie").
- Guide preview: the top of page 1 of the real kitchen guide PDF, fading out at the bottom (Josh: "nice if it felt like a preview ... have it fade like that").
- 5 day tiles: hand-only crops from Robbie's 21 Day follow-along video stills. These are stand-ins (my own judgment) until Robbie sends photos from his 5-Day videos.
- Sign-up style C: a still of Robbie showing a hand move with his whole head in frame (the earlier one cut off his head).
Steps
1. Read the current guides and the drafts.
2. Checked every page's words against the banned list (em dashes, "seniors", "is real", prices without USD, "reply", "upgrade", "waitlist", "we") and fixed what failed.
3. Wrote the variants by script, one change each, and the guide pages with the 10 most relevant rules on top.
4. Checked every planned address on physiorobbie.com (none live yet unless the badge says live).
5. Screenshotted every page at 390 and 1280 and looked at each.
6. Deployed to the preview link and checked every link returns 200.
7. Fix pass, Oct 27: ran an automatic check (a separate Claude looks at every screenshot against all of Josh's past notes for these page types, the universal design guide, Robbie's brand sheet and voice guide). Round 1: 31 serious problems, round 2: 21, round 3: 24 (with the 4 new styles added), round 4: 14. Fixed each round; what is left is listed in the hub.
8. GHL paste files prepared for style C and its thank-you (not published).
9. Rounds 5 to 7, Oct 27: Josh's notes on preview, empty space, pictures, spacing and framing applied. Serious problems found: round 5: 12, round 6: 26 (the check reads the measured 64px spacing as empty space), round 7: 19. Font check and empty-band check pass on every page.
The prompt
"Make the URL, the little encyclopedia, link me the test sites like the versions, show me them, determine the best way to build them, then build them and or variants for me to choose details from, and also the design guide and Robbie voice guide." (Josh, Oct 27)
Not found / guessed
- No real number for a proof line on the sign-up page, so none.
- The Day 1 email subject (Ryan) and Robbie's 5 days of moves and videos are not in yet; those spots say so.
- The 21 Day offer price is not decided: A ($70) and B ($77 for 24 hours) are both shown.